NBS Article: How to Motivate People Toward Sustainability

How to Motivate People Toward Sustainability People determine the success of a company’s sustainability initiatives. Seven strategies can motivate everyone from employees to communities. “Alone we can do so little,” said educator and activist Helen Keller . “Together we can do so much.“ It’s easy to focus on the role of leaders, but the success of any initiative requires widespread support. Here are some of the groups that can be valuable allies: Employees implement company initiatives and can contribute ideas based on their specific areas of expertise. Everyone from mid-level managers to operational staff to front-line employees can make a difference. Customers can purchase green products and services and promote the company’s brand. Communities are especially important if your company has a significant local footprint — for example, if you’re engaged in manufacturing or resource extraction. Keeping your social license to operate within the community reduces friction and c...